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Everyone needs a digital media strategy, and not for the reasons you may expect. In fact, if you think digital strategies are just promotional, think again.

If you think money is the only thing that matters in your campaign, think again. There are many more things to think about.

Just because you have a snazzy Facebook, Instagram and Snapchat campaign doesn’t mean you’re covered.

Wondering who’s following whom, who you should follow, and what follows what’s being followed? We’re here to explain.